Client: Windows on Westella
Industry: Hospitality (Café) and Vineyard
Services Provided: Social Media Strategy,
Content Creation, Community Engagement
234%
Reel Engagement Increase
51.4%
Facebook Impressions increase
The Challenge.
Windows on Westella is a well-loved, destination café and event space. It had an established presence but wasn’t achieving the visibility or engagement needed to match its quality experience.
Our challenge? Refresh their visual content and creative tone, Increase local awareness and visitation, Improve consistency across Facebook and Instagram, Position WOW as a premium food and lifestyle venue. Create content that would drive real-world traffic, without compromising the warmth and premium charm of the brand.
The Solution.
We built a content strategy centred on mouth-watering visuals, story-led reels, and high-performing regular series like “Waffles of the Week” and “Chef’s Specials.”
Key tactics included:
– A video-first approach, using reels to showcase menu items, team culture, and the venue experience
– Weekly content pillars to anchor consistency and keep followers engaged
– Cross-platform scheduling to maximise each post’s visibility
– A clear, warm tone of voice designed to reflect the heart of WOW’s hospitality
We also worked to refine their brand look and feel across posts, ensuring scroll-stopping consistency that felt as considered as their menu.
The
Results.
31%
Instagram views increase
80%
Facebook views increase
44%
Facebook visit increase
22.7k
Top Posts Performance Reach
The Fearless Team helped turn scrolls into seats. WOW’s reels now reach thousands, their page visits are up nearly 44%, and weekly content is driving real bookings. The difference in visibility and engagement has been incredible.
Tangible business outcomes…
✔ Higher foot traffic on key days, with posts driving direct bookings and café visits
✔Improved visibility across regional tourism audiences through boosted posts and engaging reels
✔ A recognisable content rhythm that customers now look forward to each week
✔ A stronger brand identity across digital platforms, with clear alignment between online presence and the in-store experience
✔Positive community sentiment and stronger online engagement with locals and new audiences alike