Client: Central Coast Council
Industry: Local Government
Services Provided: Social Media Strategy,
Content Creation, Community Engagement
1million+
Total Impressions in 6 months
352%
Engagements Increase
The Challenge.
Central Coast Council engaged us during a period of internal transition to revitalise their social media presence and reconnect with the community.
With low engagement and inconsistent messaging, they needed a clear content strategy to amplify local voices, boost visibility and trust within the community, and position the region as vibrant and forward-thinking.
The Solution.
We delivered a content strategy built on community storytelling and video-first engagement. Key series like Faces of Central Coast and Mayor on the Move brought a human face to Council, while educational content boosted transparency and trust. We refined the brand voice and content planning to ensure Council showed up online as confident, connected, and community-led.
The
Results.
144%
Growth in Impressions from Q2 to Q4
2192%
Growth for Video Views from Q2 to Q4
1 million+
Delivered over 1 million Impressions over 6 months
132k
Reach growth: Reach hit 132K, compared to 53K in previous quarter
“Fearless grew our quarterly reach from 53k to 132k, engagements from 2.9k to over 13k, and delivered over 1 million impressions. Their video-led approach resulted in a 3560% increase in watch time. They were essential to our communications success story, especially during a critical period of change.”
— Central Coast Council
Tangible business outcomes…
✔ Community trust strengthened: Content became a consistent and reliable part of residents’ digital lives
✔ Support during transition: Our strategic direction created stability and vision while internal teams were restructured
✔ Council was recognised as bold, creative and community-focused
✔ Contributed to the success of a month-long, sell-out event, helping elevate regional reputation
✔ Council is now better positioned to attract residents, businesses and tourism opportunities through authentic storytelling