Client: Burnie City Council
Industry: Local Government
Services Provided: Social Media Strategy,
Content Creation, Community Engagement
900%+
Monthly Reach Growth
300%+
Increase in Event Bookings
The Challenge.
Burnie City Council engaged us to boost visibility, rebuild trust, and increase community engagement. Despite delivering real value, their digital presence was underperforming.
Our brief was to elevate community awareness and sentiment, increase engagement on Facebook and Instagram, drive participation in events and consultations, and produce a bold, creative presence that reflects modern Burnie.
The Solution.
We delivered a creative, community-focused social media strategy built around video storytelling and clear, engaging content.
Key strategies included:
– Reels, carousels, and human-first video content
– Campaigns that simplified services and spotlighted local stories
– Consistent, responsive content planning
– Targeted ads for key projects and consultations
The result: a bold, modern digital presence that made Burnie Council feel accessible and connected.
The
Results.
640%+
Growth in Instagram and Facebook Interactions
600%
Facebook Engagements increase
1000%+
3-second views increase
300k
Reach growth: March 2025 reach hit 300k, compared to 30k at the beginning
“We’ve completely turned around brand perception and 5x’d our community consultation engagement. When we started, our monthly reach was 30k, now it’s 300k. The creative video strategy has led to viral content and campaigns that have quadrupled event bookings.”
Bel, Burnie City Council
Tangible business outcomes…
✔ A 10x increase in digital visibility, changing how the community sees and engages with Council
✔ Viral content that broke through the noise and redefined Burnie City Council’s online reputation
✔ Events saw up to 4x the bookings after running social campaigns
✔ Clear, creative communication that boosted both transparency and trust