26 Reasons why you need a Marketing Plan

Often businesses will start and grow slowly organically, which works for the business owner when they are a one-person show and they don’t want to take on too much work too quickly. So, there is no marketing plan or strategy put in place at the start, as referrals carry the business through the initial growth stage. Eventually through the growth halts and the business owner wants to take things to the next level but struggles to know how to get their business to where they dream it to be. This is where a marketing plan becomes vital to take the business forward and have a clear path to follow there.

1. It brings together all your awesome ideas into one clear strategy
2. It keeps you on track
3. It makes sure you aren’t wasting time on platforms you shouldn’t be using
4. It helps you hone in on your dream customers
5. It means you won’t get sucked into spending money on every ad sales rep who calls up
6. It gives you a to-do list of what you need to do every time you sit down to work on your business.
7. It gives your whole team ownership over the direction of the business.
8. It secures your position above your competitors
9. It helps you to better understand your customers
10. It helps you stick to a budget.
11. It gives management/board/investors clear understanding on what you have been doing
12. It makes your business appear more professional for clients
13. 
14. It gives you a clear direction
15. You won’t be leaving room for start-ups to take some of your market share
16. You create a powerful value proposition
17. You can stay agile to catch up or stay ahead
18. Helps to create a plan for product development
19. Helps your marketing to align with your business goals
20. Helps you to define a consistent message to customers about your products/services
21. Enables you to take your customers on a journey
22. Helps to keep your brand top-of-mind through repetitive branding
23. Increase your market share
24. Sets actionable goals you can work towards
25. Divides your big goals into small workable tasks
26. Enables you to be more proactive not reactive
27. It takes your business to new heights!

Do you want to create a marketing plan for your business but don’t know where to start? Let us do it for you!