We all know that video is now here!
We have been talking about video for the past 18 months now saying, “video is coming”, “get ready because soon video will be a major marketing strategy”. But guess what friends, video is now here! It has landed on the runway and burst into the airport and it is not something we can hide from anymore.
So now that we know that, let’s chat about some impactful ways that you can use video in your marketing strategy to grow your business.
1️⃣ Entertain
You can use video to entertain your audience and draw in a new audience. Especially using Reels or TikToks to reach a larger audience through entertaining videos. Entertaining doesn’t just mean funny or comedic, it just means creating videos that someone wants to watch because it holds their attention and makes them feel something. You could make them laugh or cry, but whatever it is, the goal is to connect and draw in, not to sell.
2️⃣ Connect on a personal level
You can use video to connect with your dream customer on a personal level. Video can help you to create that know, like and trust factor and trust leads to someone buying when you have something to sell. Humans want to connect with other humans and video helps you to break past the high level professionalism to build deeper connections with your dream customer.
3️⃣ Create a snackable series
You can use video to create an amazing snackable series! This means coming up with a great topic that you can break down into 3 to 5 short videos that you can share in a series. Series can be so helpful to you when it comes to content creation because you can focus on the one topic for a month and quickly film 4 videos so you have something to post each week in the month.
4️⃣ Jump on a hot topic or trend
Another great idea for a video is jumping on a hot topic or trend that is happening online and giving your perspective on it or creating your own version of it. This is what a lot of people are doing with Reels and TikToks, which is a great way you have the potential to go viral and draw in a new audience. Or if you are doing long form video you could talk on a topic from something that is happening in your local community or current industry event.
5️⃣ Educate
You can use your videos to educate your audience and establish yourself as the expert in your industry. If you are a service based business, this is a great way to build trust and show your audience that you know what you are talking about and lead to them wanting to sign up to your service to get more from you.
6️⃣ Tell stories instead of selling
You can use videos to tell stories. You might be freaking out because you feel overwhelmed by how you can use video because you are thinking of it in more advertising terms. But really, the intent of video is to grow your biz through storytelling.
Why??
📖 Stories connect us together
📖 Stories show you are human
📖 Stories build trust
So when you are thinking of how you can incorporate more video into your marketing, think about how you can connect with your audience through storytelling.
These are some great impactful video ideas for your business to use in your marketing strategy. Make sure you try a few different ideas so you can find what works best for you and your audience.